Plan, create, publish, measure and improve social content from one governed intelligence platform.

Content ingestion

Video, audio, images and documents are brought into a workspace as source assets, with their technical characteristics recorded so later steps know what they are working with.

Media processing

Source media is prepared for downstream use — normalised, segmented and made addressable so that a specific moment can be referenced precisely rather than approximately.

Transcription

Spoken audio is transcribed to time-coded text, giving every subsequent step — search, clipping, subtitling, analysis — a reliable textual spine to work against.

Multimodal video intelligence

Visual, audio and textual signals are analysed together rather than in isolation, so that what is shown, what is said and what is written are understood as one piece.

Content DNA

The recurring characteristics of a body of work — themes, structures, pacing, framing, tone — are captured as a structured profile that describes how this particular account's content behaves.

Visual and context analysis

Scenes, framing, on-screen text and contextual cues are described in structured form, so that planning and creation steps can act on what is actually in the footage.

Automated analysis and transcription are aids to review. They are advisory, they can be wrong, and they are presented as material to check rather than as verified fact.

Storyboards

A piece is planned as a sequence of intended beats before anything is rendered, so the shape of the result is a decision rather than an accident.

Clip planning

Candidate moments are identified against the storyboard and the source analysis, with the reasoning attached, so a human can accept, adjust or reject each one.

Rendering

Approved plans are rendered into finished media, with the relationship between output and source retained for traceability.

Reframing

Material is adapted between aspect ratios with the subject kept in frame, so a single source can serve formats that expect very different geometry.

Subtitles

Time-coded transcripts become subtitle tracks and burned-in captions, editable before use rather than accepted blind.

Content packs

A single source can produce a coherent set of related outputs, held together as a pack so that a campaign ships as a unit instead of as scattered files.

Platform-aware copy preparation

Captions and copy are prepared with each destination's conventions and constraints in mind, and are drafted for human editing rather than automatic use.

Campaigns

Related work is grouped under a campaign with its own objective and timeframe, so individual posts can be judged against what they were meant to achieve.

Content pillars

The recurring themes an account commits to are defined explicitly, giving planning a structure and giving measurement something meaningful to segment by.

Idea backlog

Ideas are captured, developed and prioritised in one queue rather than scattered across messages and documents.

Content calendar

Scheduled and planned work is visible on a single calendar across accounts and campaigns, including what is awaiting approval.

Planning recommendations

Suggestions drawn from the account's own history and current backlog are offered as input to a planning decision — never as an instruction that executes itself.

Operational command centre

A single operational view of what needs attention: what is blocked, what is awaiting approval, what failed and what is due.

Roles and permissions

What a member can see and do is determined by their role in a workspace, and permissions are checked at the point of action rather than only in the interface.

Separation of duties

Preparing an action and authorising it can be required to be different people, so that no single person can move something all the way out on their own.

Approval workflows

Governed actions route to the people entitled to authorise them, with the decision and its author recorded.

Payload-bound approvals

An approval attaches to the exact payload approved. Change the content materially and the approval no longer applies — a fresh authorisation is required.

Membership and client access

Workspaces are isolated, membership is explicit, and clients receive scoped access to what concerns them rather than to the workspace at large.

Creator and UGC rights

Permission to use someone else's content is treated as a first-class object in the governance model, not as a note in a spreadsheet.

An approval does not override machine validation. Where a platform-level or rights-level check fails, the action is refused regardless of who approved it.

Platform-aware validation

A payload is checked against the destination's requirements before it is sent, so failures surface as correctable problems rather than as public errors.

Governed publishing

Publication requires a valid human authorisation bound to the payload being published. Nothing reaches a live account on the strength of an automated suggestion alone.

Idempotency

Publish operations are keyed so that a retry after an ambiguous response cannot silently produce a duplicate post.

Reconciliation

After an action, the platform's actual state is checked against what was intended, so the record reflects what really happened rather than what was hoped.

Rate limiting

Outbound activity is paced within each provider's constraints, and back-pressure is handled rather than ignored.

Real and simulated stay distinct

Where an integration is not activated, the platform can operate against a simulated environment — and every artefact produced that way is labelled as simulated, at every point it is displayed, exported or reported.

Integration availability varies by provider, API access, permissions, account type and platform approval. Publishing capability for a given provider is not implied by its presence in the platform.

Post analytics

Metrics made available by a provider for a published post are retrieved, stored with the time they were taken, and presented against the content and campaign they belong to.

Explicit evidence states

Every metric carries a state: available, unavailable, pending, or not supported by this provider. The state travels with the number wherever it goes.

Performance assessments

Results are assessed in context — against the account's own history and comparable content — rather than against an invented external benchmark.

Account-history learning

What has worked for this specific account informs future recommendations, keeping the basis for a suggestion inspectable and local.

Growth Intelligence

Patterns across content, timing, format and theme are surfaced as observations to interpret — not as guarantees of future reach.

Unavailable data is never silently treated as zero.

Public-comment workflows

Where a provider supports it and the capability is enabled, public comments on a connected account's posts are brought into a queue that can be triaged and worked through.

AI-assisted reply drafting

Draft replies can be prepared automatically to save time on the first pass. A draft is a proposal and nothing more.

Human review

Every reply is reviewed by a person with authority to send it before it goes anywhere.

Governed reply execution

Sending a reply is a governed external action: authorised, bound to the exact text sent, and recorded.

Escalation

Comments that need judgement beyond the person handling the queue can be escalated, with the reason and the outcome captured.

This capability concerns publicly visible comments where a provider exposes them. It does not include private direct messages, and no such capability is claimed.

Immutable report snapshots

A report captures the figures and evidence as they stood when it was produced, and that snapshot does not change afterwards.

Client-ready PDF

Reports can be exported as documents suitable for sending to a client, carrying the same evidence states as the platform shows internally.

White-label branding

An agency can present reports under its own branding without altering the underlying evidence or its provenance.

Evidence provenance

Each report states whether its evidence is live, simulated or mixed. That distinction is carried into the export rather than dropped at the boundary.

Authenticated client access

Clients access the reports intended for them through authenticated, scoped access rather than through a link that works for anyone who finds it.

Simulated evidence is not presented as live performance evidence. Once a report has been downloaded, it cannot be recalled.

Creator records

Creators are recorded as entities in their own right, with the detail needed to contact them and to track what has been agreed.

Rights requests

Permission requests are issued and tracked, with the wording used and the response received both retained.

Structured usage scope

A grant records which content it covers, which platforms it extends to and what may be done with it — as structured data, not as prose to be interpreted later.

Organic and paid rights are separate

Permission for organic use does not imply permission for paid promotion. The two are distinct scopes and are validated separately.

Expiry and revocation

Grants can carry an end date and can be revoked. Both take effect on what may be published from that point.

Evidence

The evidence supporting a grant is retained so that it can be shown, afterwards, that permission existed when the content was used.

Publish-time rights validation

Rights are validated at the moment of publishing, against the specific use being made — and validation is independent of the approval, so an approval cannot substitute for a right.